1 month down in 2018, are you design ready India? Let’s suite up designers for 2018!
I see a lot of trends from 2017 and 2016 carrying forwarded in 2018 as well. So here are my top 5 design trends which will make an impact in 2018:
#5 Real Photography
Designers in India are still fond of shutter stock images but that trend has changed a lot in 2017 as I saw many of the images used by international designers were real life images than the standard photoshoot images. Well why not? Don’t you want to see real people, real life scenarios, and experiences? Yaaass! There are plenty of free stock image providers out who specialize in such forte, do keep that in mind this year while hunting for images.
Over the period of last few years it has grown. But for 2018 I see a lot of designers focusing on big oversized and sans serif typeface. With that I also feel that spilt type, playing around with image and placements will also grow this year. Type will rock in 2018 as well!
#3 Background patterns
I love patterns but I do also feel patterns are underrated. Huh! Not anymore, 2018 will be their year. Background patterns with geometric designs and elements are visible in many websites in 2018 already! I do feel experiment with patterns and images will also make a huge impact in 2018.
#2 Going 3D
VR and AR are here in our hands now! Apple X has changed the game all together and the apps and many platforms are VR/AR ready. Everyone is turning around their focus with emergence of this new growing platform. 3D elements in websites, apps and even images shall too grow.
#1 Micro interactions
Well they consume a really small part but they are the most engaging element from user experience POV. Profusely used in apps, I also see a growing use in web as well. Designers have started experimenting with this already! #exciting
Along with these I feel use of bright gradients ( I hope the overuse of pink and purple trend fads away soon), double exposure, duo tones, glitch, metallic elements, custom illustrations, vintage colour and patterns, gifs and animated images will be also used this year.
Did I miss out on something? Do share you love or rage for the upcoming trends this year.
Many of us struggle with the Twitter to get the optimum results from it and miss out on simple things which can be very useful to achieve the best results. Hence I am delighted to present my simple Twitter hacks which can help you to get the best out of your Twitter profile!
1.Optimise the BIO
Many of us leave the BIO space blank and unutilized, BIO is the first thing a someone looks at when they hover on your profile, so you need to say the most with the least. Use links, @profiles and Hashtags to get the maximum focus with minimum words.
2.Networking in the right crowd
There is a pool of people out there who have similar interest & tastes, etc. Keep a track of such type of people with tools like Simply Measured, Twtrland, Commun.it, Followerwonk, etc. which can help you to reach out to the right kind of people from your industry.
3.Create twitter lists
Lists helps you to organise yourself on Twitter more. Group profiles with similar tastes, interests, etc together for your future reference so you are eased up from searching some profiles again and again.
4.Tweet the right content daily
The type of content you publish, attracts the type of people you want as your followers, so keep your content relevant to your area of expertise and that too daily. daily tweeting is essential in this Twitter world.
5.Visualize your content
Visuals always add value to the content, they help in getting the attention. Twitter plays .gifs and videos while scrolling down, such type of visuals helps to generate potential engagement with ease. No wonder why vine & dubsmash has gained so much popularity via Twitter.
6.Embed the tweets
Embedding helps to link two different sources, so why not convert blog readers into followers? You can embed tweets easily to your blogs with the embed code available on each tweet.
7.Pin top tweets to profile
It’s good to show off the good stuff you do, so flaunt your top tweets by pinning to the top, that not only showcases your content but also highlights the engagement you generally get with your tweets. Keep changing the pin to top tweet regularly as change is the spice of life!
What can I say about this now? Hashtags are very important! Add those which are relevant and trending in your industry. Get to know about the source about who uses these hashtags most often with tools like Tubs or mentions. Create your own brand hashtag to connect with your audience easily.
9.Make the most of twitter chats
Get connected to similar kind of profiles easily with Twitter chats and expand your engagement even more.
10. Use Geotags
Geotags helps in connecting people of the same location. If you are a local brand Geo-tagging with help you be connected to your local audience every time the search for you.
Hope these hacks will help you like they helped me! DO let me know what more to add on to this list and connect with each other better.
With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!
#1 USE HASHTAGS
Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!
Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.
#3 BE AUTHENTIC
By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!
#4 SHARE & CONNECT
Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.
Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!
Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!
As you know visuals are the key in social media, if your images are not shining on your page then your brand is not shining as well. So without further ado here are 3 tips which can help you increase your post engagement with some changes in the images!
Living in the HD world quality of image is so essential! I often come across pixelated images posted by brand and blurry as well which are very disturbing. Hence pick eye catching images when you are browsing for a good image and maybe you won’t be confident of your choice but then trying is necessary in social media than not trying, experiment, change the type of images, wait and see the reaction of your audience. If you are out of all the good pictures, do check out my old blog post for inspiration, 3 Free Image Websites. I once uploaded a good quality picture and it come out to be bit blurry, it was hard to locate problem but so I tried uploading a .PNG file and volla! It worked! So whenever stuck, don’t stop, try something!
Continuing from the point above, experimenting with your images is essential in social media, it not only adds a variety to your content but also you get to know what is working and what is not working. And when you get to know what is working, you now hold the trigger to post engagement my friend! And about the ones which are not working can be used to focus on the “whys” and the “won’ts”. But it is a package deal, so the sole image itself is not the hero of the movie, the content, CTA, etc. also are variable factors to the engagement.
So we have everything in the post for the engagement which is a good quality image to capture the audience attention and we know what triggers our people, so what will I do to make them engage even more? I go for simple CTA, ask them a question, maybe related to the picture, ask them of their opinion, ask them to sign up, etc, make them question, now what? where from this beautiful image? As I was once told by an expert, always end your post with a question for you will hear
there are many answers and many to answer!
So do you agree with my 3 engagement tips? Or you have something more to share? Love to hear!
May 27th, 2015
Written by: Michael Brenner
Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part.
I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes.
My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. And my budget was a whopping zero. Nothing. Nada.
So how do you drive marketing results without a budget? The answer for me was to publish customer stories. I also repurposed a lot of existing content. I interviewed folks around the company in sales and customer support.