5 tips to increase Instagram efficiency

With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!

#1 USE HASHTAGS

Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!

#2 INTERACT

Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.

#3 BE AUTHENTIC

By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!

#4 SHARE & CONNECT

Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.

#5 GEO-TAGGING

Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!

Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!

Instagram Tips for Business

Instagram is a great meduim to humanize your brand presence which defiantly connects with people around you. Here are few tips which can help you experiment your brand on Instagram. Try out these tips on you brand profiles as social is all about experimenting!

Be active

Being active not only connects with your community but also helps you to be put into the category of actively showing up in the instagram search result. Work around schedule & start using scheduling apps for instagram if you don’t have time!

Share

Social is all about distributing everything the right way. So if you have an instagram account put it across all the mediums & let the world know.

Company behind the scenes

Instagram is an awesome avenue to show the human side of your brand. So explore on that front with pictures of your staff, products, services, charity work, etc.

Humanize

People are looking for the human aspect of the brand on instagram, show them that and connect on an intimate level.

Be local

Geo tagging not only helps to build an authentic appeal but also help to connect with those who are close by and hence helping t build a community within the area.

Utilize videos

Instagram Videos are shot & to the point and are easy to attract people as people generally spend more time on watching them than the normal images.

You need to add your imagination to Instagram marketing as it has it’s own limitations right now but has a loyal and real community potential. Explore these tips & let me know if they were useful! Share your Instagram ideas too!