It seems like every day there is the latest and greatest social media tool to hit the market that you just have to use to grow your brand. Sure, some of them end up sticking around but when most staffs are spread thing to begin with (including my own) who has time to chase down the platform? You’ll make the profile, promote that you’re now on the platform and then try to maintain it on top of the other social media you’re already doing PLUS the other duties of your job?
I remember being told once my Program Director that yes, we do want to be where our listeners are, but what good is it to have a profile on every social platform if you’re not doing great work on all of them. It’s a point that has stuck with me. If you’re making boring content and just posting because…
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De-lurk 