With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!
#1 USE HASHTAGS
Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!
Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.
#3 BE AUTHENTIC
By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!
#4 SHARE & CONNECT
Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.
Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!
Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!