17 Content Marketing Tips for Any Size Budget

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May 27th, 2015
Written by: Michael Brenner

Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part.

I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes.

My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. And my budget was a whopping zero. Nothing. Nada.

So how do you drive marketing results without a budget? The answer for me was to publish customer stories. I also repurposed a lot of existing content. I interviewed folks around the company in sales and customer support.

[This article first appeared on Content Marketing Institute Click Here to Read the Full Article]

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