10 Twitter Hacks you need to know!

Many of us struggle with the Twitter to get the optimum results from it and miss out on simple things which can be very useful to achieve the best results. Hence I am delighted to present my simple Twitter hacks which can help you to get the best out of your Twitter profile!

1.Optimise the BIO

Many of us leave the BIO space blank and unutilized, BIO is the first thing a someone looks at when they hover on your profile, so you need to say the most with the least. Use links, @profiles and Hashtags to get the maximum focus with minimum words.

2.Networking in the right crowd

There is a pool of people out there who have similar interest & tastes, etc. Keep a track of such type of people with tools like Simply Measured, Twtrland, Commun.it, Followerwonk, etc. which can help you to reach out to the right kind of people from your industry.

3.Create twitter lists

Lists helps you to organise yourself on Twitter more. Group profiles with similar tastes, interests, etc together for your future reference so you are eased up from searching some profiles again and again.

4.Tweet the right content daily

The type of content you publish, attracts the type of people you want as your followers, so keep your content relevant to your area of expertise and that too daily. daily tweeting is essential in this Twitter world.

5.Visualize your content

Visuals always add value to the content, they help in getting the attention. Twitter plays .gifs and videos while scrolling down, such type of visuals helps to generate potential engagement with ease. No wonder why vine & dubsmash has gained so much popularity via Twitter.

6.Embed the tweets

Embedding helps to link two different sources, so why not convert blog readers into followers? You can embed tweets easily to your blogs with the embed code available on each tweet.

7.Pin top tweets to profile

It’s good to show off the good stuff you do, so flaunt your top tweets by pinning to the top, that not only showcases your content but also highlights the engagement you generally get with your tweets. Keep changing the pin to top tweet regularly as change is the spice of life!

8.Use Hashtags

What can I say about this now? Hashtags are very important! Add those which are relevant and trending in your industry. Get to know about the source about who uses these hashtags most often with tools like Tubs or mentions. Create your own brand hashtag to connect with your audience easily.

9.Make the most of twitter chats

Get connected to similar kind of profiles easily with Twitter chats and expand your engagement even more.

10. Use Geotags

Geotags helps in connecting people of the same location. If you are a local brand Geo-tagging with help you be connected to your local audience every time the search for you.

Hope these hacks will help you like they helped me! DO let me know what more to add on to this list and connect with each other better.

5 tips to increase Instagram efficiency

With the gaining popularity of Instagram worldwide, here are 5 tips you can use to optimize your brand on Instagram too!

#1 USE HASHTAGS

Hashtags are an easy way to reach out to specific target group on any social media channel. Instagram uses a maximum of 30 hashtags, so you need to know your industry specific hashtags currently floating e.g. #FashionLovers, #ILoveFashion, etc. Don’t limit yourself, keep on experimenting with them as social media is all about that!

#2 INTERACT

Being not social on social media makes no sense of your existence on social media! Explore social media, get into conversations (avoid being creepy), tag people with similar interests, simply interact with people and be social.

#3 BE AUTHENTIC

By being authentic, I am not focusing on 100% pure fun, but I want to express that don’t be a brand on social media, brands do that a lot, be a person, be human, be natural. It’s social media, keep the fun!

#4 SHARE & CONNECT

Repost your fan pictures, that helps in creating a bond between your customers, they feel more connected and you are pictured as a likable brand. People are good promoters of brands on social media, keep a track of such people and reshare their content, ask for co-branding opportunities and get connected.

#5 GEO-TAGGING

Geo-tagging helps in getting connected to people of the same locality, set up an event and your brand can be on visual photomap! Don’t leave this space empty, I have seen many brands do that, just utilize the space and see the difference!

Do let me know which one was the most effective tip from the above, do share other tips which I missed out on! Love to hear from you!

Instagram Tips for Business

Instagram is a great meduim to humanize your brand presence which defiantly connects with people around you. Here are few tips which can help you experiment your brand on Instagram. Try out these tips on you brand profiles as social is all about experimenting!

Be active

Being active not only connects with your community but also helps you to be put into the category of actively showing up in the instagram search result. Work around schedule & start using scheduling apps for instagram if you don’t have time!

Share

Social is all about distributing everything the right way. So if you have an instagram account put it across all the mediums & let the world know.

Company behind the scenes

Instagram is an awesome avenue to show the human side of your brand. So explore on that front with pictures of your staff, products, services, charity work, etc.

Humanize

People are looking for the human aspect of the brand on instagram, show them that and connect on an intimate level.

Be local

Geo tagging not only helps to build an authentic appeal but also help to connect with those who are close by and hence helping t build a community within the area.

Utilize videos

Instagram Videos are shot & to the point and are easy to attract people as people generally spend more time on watching them than the normal images.

You need to add your imagination to Instagram marketing as it has it’s own limitations right now but has a loyal and real community potential. Explore these tips & let me know if they were useful! Share your Instagram ideas too!

2015 Design Trends for Blogs

Design is the main focus in 2015, so everyone needs to keep themselves well acquainted with the design trends going on in the digital world. Here are few design trends which can guide all the bloggers in 2015 with their visual aesthetic appeal of their blogs!

#1 Typography

Playing with words is what you should focus on these days. Typography is defiantly something you need to invest in 2015.

#2 Minimalistic

Clean is definitely in .The more clear and clean your blog is the more user friendly and inviting it becomes. Flat designs and icons are major key focus this year.

#3 Expandable Menus

Expandable menus is what I am looking at as they are easier and user friendly and coincide with the entire minimalistic look

#4 Mobilendly

Or mobile friendly was the focus last year and so is has a major growth elements this year too. Content should be in adaptable terms with mobile devices. As major audience is on mobile these days you might skip on them if you pass on mobilendly.

#5 Background

Big background are visually and can fill the minimalistic look of the blog, leading to an elegant look.

All these tips and trends I personally feel should be taken into consideration this year to achieve the most out of this year. Simply put I feel CLEAN IS IN.

DO share your thoughts too & what you think I am missing out on from

How to create a homemade infographic

When it comes to social media, we all know visuals works wonders! It’s never too bad to keep on experimenting with your content once in a while with visuals and infographic is also one of the option to represent your data visually. With infographics you can not only simplify your data in more visual way but also attract readers. But all of us are not designers who can create those kind of designs! So here is my option to create homemade simple infographics to add variety and depth to your content!

#1 Organize your content

Whatever data you have, sort it out, compress it, make it more cleaner and simpler. Divide it into specified sections in rough.

#2 Creates a story

The best thing about Infographics is that they can be understood easily. Like stories are easier way to make people understand something in real life, infographics telling a story or connecting data with help of story will defiantly help the readers to understand and connect with it easily.

#3 Content placement

Infographics are way of communicating numeric data in a visual manner. Hence the topic of what you are going to represent in infographic is very essential. It is the summery and needs to be attractive and interesting. Header should be self explanatory, if not then you can add a sub header to explain the header story. Do add your company logo for branding. In footer you can add references links, your company address, links

#4 Creation tools

There are plenty of creation tools like canva, Picmonkey, ease.ly, photoshop elements ,etc. Try them out to know which one works for you better. I do recommend canva as it is easy to use and has variety of vectors to work with. The end result is also very professional and visually appealing.

#5 Distribution

Distribution is very essential for content to work on social media. Publish the infographic on blog by writing a blog about it, set up an embed code of it and promote it on all social media channels.

Start with small data infographics, and as you keep on creating, you will sure get a hang of it and be an expert!

3 Social Media Tools for Time Keeping

Time Management is one of the most important aspects of social media management.

Time Management can be divided into 3 categories daily task managers, finding the influences and keeping a track of brand mentions. For each category various tools can be used but here I have mentioned few of the popular and effective tools.

Daily Task Managers

#1 Hootsuite – It’s free! Must try if you are not familiar with any social media tools. It’s easy & fun to use for almost all social platforms!

#2 SocialFlow – Same as all the other daily task managers but it’s USP is managing your paid as well as organic content.

#3 SocialSprout – Great option for teams working together with multiple social channels.

Targeting Influencers 

#1 BuzzSumo – Easy tool to match specified keywords to Twitter and blog data to identify influencers

#2 Traackr – It’s paid & costly! But if you have money to spend on it can help you dealing with niche influencers.

#3 GroupHigh – It’s paid but it’s pricing can be customized to your needs. If you are looking for bloggers outreach this is a good option.

#4 LittleBird – Trail version is available currently. It shows an influencer’s other social profiles too.

Mentions Markers

#1 Mention – It’s free! It picks up social as well as blog mentions.

#2 TalkWalker – It’s on similar lines with Google Alerts.

#3 Trackur – It’s paid. It picks up data across almost all social platforms.

Besides not only these tools will increase your efficiency, they will help you in analytics as well. Which tools besides these are you currently using? Have they increased your productivity?

Pinterest Toolkit – Best tools Pinterest Marketing

I recently read an amazing article 10 Pinterest Pros Share Their Best Tips and Tools while searching for tools which can make Pinterest marketing more effective. I was delighted to find some really handy Pinterest tools which might help in the overall Pinterest marketing strategy. All these tools are recommenced by Pinterest and social media  gurus!

I have clubbed few of the tools from the article which I frequently use and also recommend to everyone.

Visuals –

#1 Canva
#2 PicMonkey
#3 Photoshop Elements

Management & Analytics

#TailWind
#Viral Tag
#HootSuite
#Pinterest analytics
#Google Analytics

Social Sharing 

#Viral Woot
#Viral Content Buzz

10 Pinterest Pros Share Their Best Tips and Tools

Do let me know if you use tolls other than these!