I often come across a good quality image on social media, with good content on it but then stop myself from sharing it because there is too much of branding done on the image. Does that happen with you as well? It’s just some brands are doing it right with their content on social media but they kill it while executing with their creatives. Here are my tips on how a brand can optimize their social media images while putting the right amount of branding in it.
#1 Blend in
Some brands just over power the image with their logos all over. Hence the shareablity of the image decreases, so logos should blend in with the image, not shout out.
#2 Avoid too much of branding
Too much of branding can just kill the content. I’ve seen a single post with 3 different logos, a logo of the company, another one of parent company and the third of the client. I was confused as hell with what they’re trying to put across & whose product was it actually of!
#3 Share Friendly
Think of this like, what makes you share an image on your profile? When you are doing so you not only think of points which needs to be included on the image but also of the points you don’t like on an image. As for people’s opinions & feedback as this with provide you with a holistic viewpoint.
Watermark are best way to do branding without being too much on the face with logos. But I’ve also seen brands with too much of watermarks on their pictures! That too should be avoided only one watermark will do.
#5 Different ways to get credit for you image
You do branding on your image so that you get credit for the image & it’s content. Try different ways to brand your image with playing across your logo a bit, or putting credit text on the post followed by the image, etc. Just play around with the content & image in order to minimize the branding effect & see what works.
#6 Be Graceful
Branding is an art, and it should be done graceful! The more subtle you are with branding on social media the more people like your content. As social media is not about branding but it’s about connecting the brands with people.
Try utilizing from these points on your next post & see if it works or not! DO share your feedback too, I would love to hear!