It’s that time of the year when you start restructuring your game strategy all over again! The end of an year and beginning of another. Social media has too much to offer this year with things likely to turn towards mobile. 2015 for social media will be defiantly the beginning of tailor made strategy for mobile devices. Here’s my pick of social 2015 forecast :
Mobile video advertisement
Close to 80% of users on social media are getting connected via mobile device. Hence brands cannot ignore mobile advertisements at all. Video is defiantly going to be a big growth area with people using it more and more over traditional media like print and TV. Hence mobile advertisements have big growth potential in 2015. Defiantly sometime you should keep a budget for while creating your social media plan.
Youtube a key in Social Strategy Mix
Even though Facebook video is getting close to Market leader Youtube, Youtube has a huge potential in 2015. It has evolved as a platform to place TV commercials. The main potentials of youtube are defiantly long structure content , performance targeting and the custom features keeps a very high potential for youtube in year 2015.
Niche Social Growth
There will be chances of more niche growth due to growth of custom native which will defiantly result in more outlays and resource generation time. Social is defiantly going niche in 2015.
There are many more things which can be part of this list but I think the above list will be my top 3. Which other point do you think is left out from the above? How do you think that will effect in 2015?